6x
Content output
Ektha Surana
Content × Brand × AI
(In that order, and also sometimes all at once)
Content production is cheap now. Distribution is fragmented and LLMs are reshaping how buyers browse. The content programs that win now are the ones built on real strategy, contextual moats, and systems that scale. I help set up, run, and scale high-performing content programs for B2B SaaS companies. That is exactly what I build.
80%
Editor load reduced
BUILD
My approach to content comes down to five things.
I call it BUILD.
B — Brand
What do you want to be known for?
Every category runs on a set of beliefs most people have not questioned. Most companies accept those beliefs and compete inside them. The ones that build real brand authority do not. They pick a misbelief, something the industry got wrong, and spend years being right about it in public. That is not just thought leadership. That is category design. And content is how it happens at scale.
How can I help
How I can help
Content strategy
Who it's for
Teams with a content function but not a content direction. Or companies that have been winging it and want to stop, usually because something stopped working and nobody is sure why.
How it works
We figure out what you should be saying, who it is actually for, the format, the channel, and how it connects downstream to your business goals.
AI content workflows
Who it's for
Teams who want to move faster, without the output sounding like it was written by AI.
How it works
I learn your process, voice, and audience. Then I build an end-to-end workflow from SEO research to publish-ready content. You can also buy the complete workflow with a full setup guide and customise it for your brand, your team, and your tools.
Content a la carte
Who it's for
Marketing leaders who know exactly what they need and want someone who will not make a mess of it. You have got the brief, or something close to one.
How it works
You give me the details, I deliver the work. I do ask a lot of questions first, not to be difficult, but because a half-baked brief produces half-baked work.
Read my work
Read my work
A few pieces that show how I think about flagship content, product education, buyer intent, and the kind of writing that helps a business be understood more clearly.
01
State of QR Codes 2025
A flagship report on how QR codes are evolving and how businesses are using them across industries.
02
State of QR Codes 2026
The next edition of the report, updated for how usage, buyer expectations, and the market shifted in 2026.
03
Free vs Paid QR Code Generator
A buying guide that helps readers understand where free tools work and where paid options start to matter.
04
Read more
A broader sample of work, reports, and supporting pieces lives in the full folder.
Testimonials
I've outsourced the bragging.
Writing about yourself is the worst part of having a portfolio. So I asked the people I've worked with to do it.
“
Ektha brought structure to a content motion that had become too reactive. She helped us sharpen what we were saying, build around stronger ideas, and make the work more useful across the business.
Name, Title — Company
“
She has a rare mix of strategic clarity and editorial judgment. The result was not just more content. It was a much better sense of what the content should be doing in the first place.
Name, Title — Company
“
Ektha can go from messy internal context to a clean external story fast. She asks the right questions, pushes for specificity, and makes the final work feel sharper than the brief we started with.
Name, Title — Company
Contact
Want to think something through?
Whether you need a second pair of eyes, someone to shape the strategy, or someone to come in and do the work, I am easy to reach.