6x
Content output
Ektha Surana
Content × Brand × AI
Content Strategy, editorial judgment, and systems that help good work scale.
Content production is cheap now. Distribution is fragmented and LLMs are reshaping how buyers browse. Content is easier to produce than it used to be. Good content is not. The difference is rarely speed or volume. It is usually taste, clarity, and whether there is a real point of view underneath the work. I help companies build content that is more thoughtful, more useful, and much harder to confuse with everyone else's.
80%
Editor load reduced
BUILD
My approach to content comes down to five things.
I call it BUILD.
B — Brand
What do you want to be known for?
Brand starts with clarity. What is this company really here to do. What kinds of problems does it care enough to keep returning to. What point of view does it bring to the category. What kind of customer is it building for, and what kind of attention is it trying to earn. And just as importantly, who is it really trying to reach. Not everyone. The ICP.
How can I help
How I can help
Content strategy
Who it's for
Teams with a content function but not a content direction. Or companies that have been winging it and want to stop, usually because something stopped working and nobody is sure why.
How it works
We figure out what you should be saying, who it is actually for, the format, the channel, and how it connects downstream to your business goals.
AI content workflows
Who it's for
Teams who want to move faster, without the output sounding like it was written by AI.
How it works
I learn your process, voice, and audience. Then I build an end-to-end workflow from SEO research to publish-ready content. You can also buy the complete workflow with a full setup guide and customise it for your brand, your team, and your tools.
Content a la carte
Who it's for
Marketing leaders who know exactly what they need and want someone who will not make a mess of it. You have got the brief, or something close to one.
How it works
You give me the details, I deliver the work. I do ask a lot of questions first, not to be difficult, but because a half-baked brief produces half-baked work.
Read my work
Read my work
A few pieces that show the kind of work I like doing most: flagship content, product education, buyer-facing writing, and work that helps a company sound more like itself.
01
State of QR Codes 2025
A flagship report on how QR codes are evolving and how businesses are using them across industries.
02
State of QR Codes 2026
The next edition of the report, updated for how usage, buyer expectations, and the market shifted in 2026.
03
Free vs Paid QR Code Generator
A buying guide that helps readers understand where free tools work and where paid options start to matter.
04
Read more
A broader sample of work, reports, and supporting pieces lives in the full folder.
Testimonials
I've outsourced the bragging.
Writing about yourself is easily the worst part of having a website like this. So I asked people I've worked with to do it for me.
“
One of the most capable content marketers I've worked with. Strong grasp of ICPs and the fundamentals of content marketing and a real sense of ownership. She consistently creates SEO-driven content that is strategically aligned and delivers measurable impact.
Jainam Desai — SEO Manager, Uniqode
“
Ektha is very professional and versatile with her content writing. I was very impressed with her content. Highly recommend her for content writing and SEO writing services.
CA Ayush Mehta — Founder, HireGenie
“
Ektha is the rare content leader who can architect an AI workflow, lead a pod, and still write the flagship piece herself. She raised the editorial standard for the whole team.
Namita — Content Manager
Contact
Want to think something through?
If you need a second pair of eyes, a sharper strategy, or someone who can actually do the work, I'm easy to reach.